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Tom Meyer Madison, WI

"We show our clients how to save money on real estate commissions and guide them to negotiate safer terms."
Avoiding High-risk Contingencies
We eliminate stress and worry by guiding our clients to steer clear of risky contingencies.
Strategies to Win in Competition
Accepted offers go to the most committed buyer. We guide our clients to win without outbidding the crowd.
Decouple the Commission
Because our sellers have a choice about paying buyer agent commissions, they save thousands of dollars and gain a negotiating edge.

Protecting Your Equity

If you're selling a house for $500,000 or more, there are at least $10,000 In broker fees you should be able to save.

Three Steps to Success

Meet with me in person, over the phone, or by Zoom.
Learn how you can save money, increase profits, and lower your risk with a better contract negotiating strategy.
A successful strategy is one where you compete on the playing field of your choice where your assets give you an advantage.

Save Your Equity

You arned It.
We show our clients how to avoid paying unnecessarily high buyer agency fees.
Call Tom

Ideas You Can Use

Real Estate Commission
2024-2-6
There is no requirement that home sellers promise to pay anything more than $0 to buyer agents. You may wait until you see the offer before you commit to paying anything.

You can have it all.

3/17/2025 Price is one thing, but the rest of the offer is everything that can keep you up at night. You can get your desired price in a seller's market without accepting high-risk contingencies. You need to know what to look for. Contingencies are escape hatches for buyers. They can also be leveraged to renegotiate that great price to something less significant. We don't let our clients get tangled up in risky contingencies.
Selling Your Home and Saving Your Equity
Commissions are Negotiable
2025-3-20
If home sellers knew how the REALTOR's cooperation and compensation procedures work, real estate commissions would fluctuate with market conditions. We created Essential Real Estate in 2020 to show our clients how the system works and give them options to make it work for them. The results have been outstanding. A typical client selling a home with us for $500,000 should save $5,000 to $10,000 In commission costs compared to working with brokers who commit their clients to paying six percent commissions.
Winning the Accepted Offer
2025-3-6
Most offers are rejected because the way they were written was unacceptable to the seller. Drafting flaws and odd contingencies will sink your offer faster than a low price. You can't always be the highest price, but when your offer Is so clean that the owner can easily see you are prepared and committed to closing with nothing to worry about, you can improve your odds of getting your offer accepted.
Know what you're paying for
Get what you pay for.
2024-3-5
We've all heard, "You get what you pay for." When It comes to real estate commission, you have to ask, what are you paying for? If you're promising to pay a 3% commission to a buyer agent before you even see an offer, you're committing to pay a top-of-the-market rate to a firm that isn't working for you. I don't think that makes sense. When you hire me to work for you, I will show you how to make the system work so you can pay reasonable fees for quality service.
  • I have relied on Tom for all of my real estate needs since I moved to Madison in 1990. Tom is a consummate professional. The sale of my last home was particularly complex, and his interaction with me as seller, and our buyers made the deal possible. No one in the Dane County market is more knowledgable than Tom, and no one will work harder to make a sale happen to the benefit of all involved. ________ Mike M. | ★★★★★
    "Tom did a great job finding us a new home and walked us through all the processes needed to make an offer. We have bought and sold over 4 homes in the past, Tom was by far the best we have worked with." ________ Leijia D. ★★★★★
    "Our first impressions upon meeting Tom were very possitive; he listened to our priorities and within a short time had a number of parcels for us to look at. One of the parcels was just what we had been looking for. We are delighted with our purchase and credit Tom Meyer for his knowledge and skill in bringing our purchase to fruition. I recommend him highly! Ken | ★★★★★
  • "Tom helped us buy our first home which was half a duplex. With his assistance, we got the place for 9% less than the asking price. He also helped us get a $1,000 credit for repairs. And although a great deal was presented to us, Tom made sure we didn't rush into the purchase.." ________ Name withheld. | ★★★★★
    "We have worked with Tom for many years! He's very knowledgeable and straightforward with all the questions and concerns that may arise while purchasing a new home. We were blown away with how much money we saved on commission going with Tom and his company." ________ Jodi K | ★★★★★
  • " Tom and Patrick showed me where and how to use the strength of the market to pay lower commissions and sell on safer terms. I paid at least $4,000 less than expected in commissions, but the stress they eliminated for me was even better. When multiple offers came in Tom and Patrick clearly explained the differences between the offers and helped me to secure the best offer based on my priorities." Mary T.G.| ★★★★★
    "Our experience with Essential Real Estate was fantastic! From our first meeting through the final sale and closing our our house, Tom and Patrick were wonderful to work with as were the others they referred for preparation and photos of the house for sale. Not only were Tom and Patrick extremely competent and effective, they were fun to meet with and to guide us through this process. Their forward-thinking business model should be the standard for the industry now and in the future. Stephen W. | ★★★★★

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