608.332.8331Tom(at)EssentialRealEstateWI(dotted)com

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Meet Tom Meyer

Real estate services can include hundreds of activities, but only a few affect the outcome. Patrick Meyer and I launched Essential Real Estate in January 2020 to give our clients better ideas for protecting their home equity and negotiating safer, more profitable home purchases and sales.

Real estate commissions are paid from home equity. Like home values, broker fees could move with supply and demand, yet they don't. We think that's a problem worth solving, so we solved it by decoupling commissions.

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Latest Blogs

You and Your Furnace Have Years of Useful Life

As of August 16, 2025, I am 66 years and 4 months old, just a few months shy of the life expectancy for males born in the United States in 1959. If I were a furnace, with winter fast approaching, my owner would replace me now to avoid the inconvenience of my inevitable ‘breakdown’ at […]

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The Window of Opportunity is Here

Some things never change. No matter how hot the market is in the spring, some homes will linger longer than you might expect. And, when a great house is unsold, you can be sure someone who’s lost out on more than one house will wonder why the house is not sold. The smart move is […]

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Don’t Get Blinded by The Light

Everyone knows that the big shining object in a real estate offer to purchase is the price. Buyers and their agents use the price to blind home sellers to the trouble hiding in the details. If you let yourself become blinded by the bright light of a high price, you’ve set yourself up for frustration. […]

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