608.332.8331Tom(at)EssentialRealEstateWI(dotted)com

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Meet Tom Meyer

Real estate services can include hundreds of activities, but only a few affect the outcome. Patrick Meyer and I launched Essential Real Estate in January 2020 to give our clients better ideas for protecting their home equity and negotiating safer, more profitable home purchases and sales.

Real estate commissions are paid from home equity. Like home values, broker fees could move with supply and demand, yet they don't. We think that's a problem worth solving, so we solved it by decoupling commissions.

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Latest Blogs

Precise Pricing. Proper Preparation.

I’m going to keep this simple. We all sell our homes for the same reason, we want the money (equity) to use for some other purpose. The equity we want is all we can get, and in the process of getting the equity we want NO STRESS. Those are reasonable expectations. Every time I’ve sold, […]

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A Market Shift

You and I know you don’t have to look deep to find evidence to support a feeling, and I certainly did not look below the evidence at my fingertips. The evidence is slim, but change doesn’t always begin with a big bang, or end with an eruption. Cracks and fissures are the common indicators that […]

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You and Your Furnace Have Years of Useful Life

As of August 16, 2025, I am 66 years and 4 months old, just a few months shy of the life expectancy for males born in the United States in 1959. If I were a furnace, with winter fast approaching, my owner would replace me now to avoid the inconvenience of my inevitable ‘breakdown’ at […]

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