608.332.8331Tom(at)EssentialRealEstateWI(dotted)com

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Meet Tom Meyer

Real estate services can include hundreds of activities, but only a few affect the outcome. Patrick Meyer and I launched Essential Real Estate in January 2020 to give our clients better ideas for protecting their home equity and negotiating safer, more profitable home purchases and sales.

Real estate commissions are paid from home equity. Like home values, broker fees could move with supply and demand, yet they don't. We think that's a problem worth solving, so we solved it by decoupling commissions.

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Latest Blogs

The $10,000 Problem We Solve for Our Clients

When we founded Essential Real Estate in 2019, we didn’t build the company to make money. I say that because making money is an outcome of a business, as is losing money. The world didn’t need one more company selling real estate. However, there are problems people encounter when buying and selling homes. We believe […]

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How to Negotiate the Highest Price and Best Terms

I’m often asked to give an opinion on the value of single-family homes. When the owner is the one asking, I assume they already have their own idea of what their house is worth. Unless we agree on what value means and which criteria I’ll use, there’s a good chance my answer won’t match their […]

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Precise Pricing. Proper Preparation.

I’m going to keep this simple. We all sell our homes for the same reason, we want the money (equity) to use for some other purpose. The equity we want is all we can get, and in the process of getting the equity we want NO STRESS. Those are reasonable expectations. Every time I’ve sold, […]

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