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Our clients are good people.

Goodness alone is rarely enough. Victory results from ethical actions, wise strategies, and preparation. Good people choose Essential Real Estate. We like seeing them win.

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Essential
Real Estate
is Different

We’ve been decoupling real estate commissions since 2020 - long before the National Association of Realtors was forced to adopt the practice. We knew that allowing our clients to control all aspects of the negotiations would help them retain more of their equity, negotiate safer sale agreements, and navigate the process with confidence.

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Latest Blogs

The Greater Madison WI Real Estate Scoop

The Greater Madison Housing Scoop Your monthly look at Dane County real estate, local trends, and how to make the most of MadTown living. 📊 Market Pulse: What’s Happening in Dane County Right Now? If you’ve been waiting for the Madison real estate market to “calm down” to pre-pandemic chaos, we have some news: the […]

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Radon Testing Contingencies May Kill Your Offer

Radon is an invisible, radioactive gas found in outdoor air everywhere, where it is generally harmless. Once trapped inside buildings (homes, office buildings, schools…), radon may concentrate at levels that pose serious health risks. The Surgeon General has found exposure to radon gas to be the second leading cause of lung cancer in the United […]

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Is a house worth what someone is willing to pay?

A house is worth what someone is willing to pay. I’ve often heard that phrase, and I’ve used it myself. From what I’ve seen in the last seven years, I now wonder if that idea is more of an oft-repeated saying than a fact. Let me explain by giving you a scenario that is common […]

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