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Our clients are good people.

Goodness alone is rarely enough. Victory results from ethical actions, wise strategies, and preparation. Good people choose Essential Real Estate. We like seeing them win.

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Essential
Real Estate
is Different

We’ve been decoupling real estate commissions since 2020 - long before the National Association of Realtors was forced to adopt the practice. We knew that allowing our clients to control all aspects of the negotiations would help them retain more of their equity, negotiate safer sale agreements, and navigate the process with confidence.

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Latest Blogs

Condominium Disclosure Laws and Sellers

A condominium is a legal form of ownership, not an architectural style. We often think of condominiums as multi-story buildings with multiple units owned by individuals who share the costs of maintaining common areas. Other architectural styles, such as shared-wall units and stand-alone homes, can be condominium-owned. Regardless of the building style, condominium sales require […]

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Leveling An Uneven Playing Field

Whether you sell your house on your own or work with a real estate broker, you’re going to be playing on an uneven field designed to give advantages to inexperienced buyers and create “fair-play” opportunities to cooperating REALTORS. Advantages and opportunities that don’t favor you will cost you money and peace of mind. We created […]

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The Greater Madison WI Real Estate Scoop

The Greater Madison Housing Scoop Your monthly look at Dane County real estate, local trends, and how to make the most of MadTown living. 📊 Market Pulse: What’s Happening in Dane County Right Now? If you’ve been waiting for the Madison real estate market to “calm down” to pre-pandemic chaos, we have some news: the […]

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