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Our clients are good people.

Goodness alone is rarely enough. Victory results from ethical actions, wise strategies, and preparation. Good people choose Essential Real Estate. We like seeing them win.

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Essential
Real Estate
is Different

We’ve been decoupling real estate commissions since 2020 - long before the National Association of Realtors was forced to adopt the practice. We knew that allowing our clients to control all aspects of the negotiations would help them retain more of their equity, negotiate safer sale agreements, and navigate the process with confidence.

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Latest Blogs

Three Mistakes You Must Avoid When Selling

Home sellers in Wisconsin often leave five, ten, or even twenty thousand dollars on the table because they don’t know what they don’t know. We launched Essential Real Estate in 2020 to make sure our clients know where they’re at risk of getting burned and how to counter savvy buyer-agent negotiating strategies. Even during the […]

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A Winning Home Buying Strategy

WHY You shouldn’t have to learn hard lessons by losing money and carrying stress when you try to buy a home. WHAT In 2020, after thirty years helping real estate brokers grow their profits, I launched Essential Real Estate to help home buyers win without breaking the bank in a competitive market. HOW Today’s market […]

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Condominium Disclosure Laws and Sellers

A condominium is a legal form of ownership, not an architectural style. We often think of condominiums as multi-story buildings with multiple units owned by individuals who share the costs of maintaining common areas. Other architectural styles, such as shared-wall units and stand-alone homes, can be condominium-owned. Regardless of the building style, condominium sales require […]

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