Our clients are skilled negotiators. Some have a natural talent, while others just need a boost of confidence and clear advice to succeed. I enjoy watching people move from feeling unsure to being bold and confident. This leads to real results, like higher profits, better terms when selling a home, or winning an offer even when there’s competition.
Here’s a recent example that shows how our clients b...
Imagine walking alone in a city you've never visited before. It’s nighttime. A handful of unfamiliar faces linger on the sidewalks as your Google map tells you you’re still six blocks away from yo...
Offers are being presented to home sellers every day and every day, sellers will burn $5,000 to $10,000 by not knowing four facts about negotiating the sale. Essential Real Estate clients know what ...
When we founded Essential Real Estate in 2019, we didn't build the company to make money. I say that because making money is an outcome of a business, as is losing money. The world didn't need one mor...
I’m often asked to give an opinion on the value of single-family homes. When the owner is the one asking, I assume they already have their own idea of what their house is worth. Unless we agree on w...
I'm going to keep this simple. We all sell our homes for the same reason, we want the money (equity) to use for some other purpose. The equity we want is all we can get, and in the process of getting ...
You and I know you don't have to look deep to find evidence to support a feeling, and I certainly did not look below the evidence at my fingertips. The evidence is slim, but change doesn't always begi...
As of August 16, 2025, I am 66 years and 4 months old, just a few months shy of the life expectancy for males born in the United States in 1959. If I were a furnace, with winter fast approaching, my o...
Some things never change. No matter how hot the market is in the spring, some homes will linger longer than you might expect. And, when a great house is unsold, you can be sure someone who's lost out ...
Everyone knows that the big shining object in a real estate offer to purchase is the price. Buyers and their agents use the price to blind home sellers to the trouble hiding in the details. If you let...