When we founded Essential Real Estate in 2019, we didn’t build the company to make money. I say that because making money is an outcome of a business, as is losing money. The world didn’t need one more company selling real estate. However, there are problems people encounter when buying and selling homes. We believe any company worth owning should solve problems so we set out to identify and solve the most costly problems.
One Big Problem
Most home sellers burn at least $5,000 to $10,000 by playing on an uneven field. We level that field for our clients.
Do you want to know how we do it?
When you sell your house, you play on a tilted field. It’s been designed and refined over a hundred years by industry experts. Risks and rewards are high on this field. Professionals make the rules, referee the process, and coach the amatuers who sign up to participate. When money is on the line, even smart people get uncomfortable and make mistakes.
My Credentials
For the better part of four decades, I’ve been immersed in this field. I’m an insider. I’ve studied the system and taught hundreds of agents to navigate the playing field. .
For Our Clients
We know where, when, and how a novice is likely to get burned in the process. We show our clients where the pitfalls hide. We give them smart negotiating ideas. We level the field.
And when we do this, here’s what happens.
The hidden danger areas become visible. The opportunities appear. Fear subsides. Worries vanish. You relax. You sidestep danger. You negotiate with confidence. You smile, because you see you just kept the $5,000 to $10,000 that other people lose.
If you think $5,000 to $10,000 is money you’d rather keep than lose when you sell, we’re probably the company you want on your side.