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The $10,000 Problem We Solve for Our Clients

When we founded Essential Real Estate in 2019, we didn't build the company to make money. I say that because making money is an outcome of a business, as is losing money. The world didn't need one more company selling real estate. However, there are problems people encounter when buying and selling homes. We believe any company worth owning should solve problems so we set out to identify and solve the most...

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Precise Pricing. Proper Preparation.

I'm going to keep this simple. We all sell our homes for the same reason, we want the money (equity) to use for some other purpose. The equity we want is all we can get, and in the process of getting ...

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A Market Shift

You and I know you don't have to look deep to find evidence to support a feeling, and I certainly did not look below the evidence at my fingertips. The evidence is slim, but change doesn't always begi...

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The Window of Opportunity is Here

Some things never change. No matter how hot the market is in the spring, some homes will linger longer than you might expect. And, when a great house is unsold, you can be sure someone who's lost out ...

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Don’t Get Blinded by The Light

Everyone knows that the big shining object in a real estate offer to purchase is the price. Buyers and their agents use the price to blind home sellers to the trouble hiding in the details. If you let...

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Consumer Sentiment

Nothing disrupts consumer sentiment like uncertainty. And when it comes to real estate, nothing changes a market like unemployment. Right now, home owners in the Washington D.C. area who are uncertain...

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