WHY
You shouldn’t have to learn hard lessons by losing money and carrying stress when you try to buy a home.
WHAT
In 2020, after thirty years helping real estate brokers grow their profits, I launched Essential Real Estate to help home buyers win without breaking the bank in a competitive market.
HOW
Today’s market is unkind and, at times, unnecessarily expensive for home buyers whose expectations are based on experience. To win in this market, you need a clear strategy for buying with confidence.
Strategy
According to Roger Martin strategy is a set of integrated choices that puts you on a playing field of your choice and positions you to win.
Essential Real Estate agents guide you to develop a strategy to buy with confidence. The strategy includes, among other things:
* Identifying your unique advantages, including your financial ability, willingness to take on deferred maintenance, and risk tolerance.
* Evaluating your choices regarding offers to purchase and identifying contingencies you’re willing to forgo.
* Preparing you to make the offer you’re willing to live with, win or lose.
* Educating you on the market so you can see where your negotiating opportunities lie.
The Uneven Playing Field of Real Estate Sales
When you enter the market to buy a home, you’ll do business with real estate agents and attorneys who know how to make the system work against you. Like it or not, you’re on an uneven playing field.
If the idea causes you some anxiety, it’s because you know you could lose money, valuable time, and even your integrity if things go wrong.
The Playing Field of Your Choice
When you start with a strategy, you negotiate on your terms and accept only the risk you can afford. Sometimes success is winning the accepted offer, and sometimes it’s walking away on your terms from a bad deal so you can be available for a better opportunity. We guide our clients to negotiate from their position of strength with full knowledge of the market, and the confidence of knowing just where and when to walk away. That’s a powerful position that lets you sleep well regardless of any outcome.