Main Content

Blog

Three Mistakes You Must Avoid When Selling

Home sellers in Wisconsin often leave five, ten, or even twenty thousand dollars on the table because they don’t know what they don’t know. We launched Essential Real Estate in 2020 to make sure our clients know where they’re at risk of getting burned and how to counter savvy buyer-agent negotiating strategies.

Even during the height of the seller’s market, homeowners missed opportunities to pro...

Read More  +

A Winning Home Buying Strategy

WHY

You shouldn’t have to learn hard lessons by losing money and carrying stress when you try to buy a home.

WHAT

In 2020, after thirty years helping real estate brokers grow their profits...

Read More  +

Leveling An Uneven Playing Field

Whether you sell your house on your own or work with a real estate broker, you’re going to be playing on an uneven field designed to give advantages to inexperienced buyers and create “fair-play�...

Read More  +

Our Clients Negotiate With Confidence

Our clients are skilled negotiators. Some have a natural talent, while others just need a boost of confidence and clear advice to succeed. I enjoy watching people move from feeling unsure to being bol...

Read More  +

Skip to content