Whether you sell your house on your own or work with a real estate broker, you’re going to be playing on an uneven field designed to give advantages to inexperienced buyers and create “fair-play” opportunities to cooperating REALTORS. Advantages and opportunities that don’t favor you will cost you money and peace of mind. We created Essential Real Estate to level the field for our clients. The resul...
The Greater Madison Housing Scoop
Your monthly look at Dane County real estate, local trends, and how to make the most of MadTown living.
📊 Market Pulse: What’s Happening in Dane County Rig...
Radon is an invisible, radioactive gas found in outdoor air everywhere, where it is generally harmless. Once trapped inside buildings (homes, office buildings, schools…), radon may concentrate at l...
A house is worth what someone is willing to pay. I’ve often heard that phrase, and I’ve used it myself. From what I’ve seen in the last seven years, I now wonder if that idea is more of an oft-r...
Through our understanding of the law, the Realtor Code of Ethics, and purchase agreement terms, we consistently protect our clients’ interests and deliver outstanding results. Here’s a real-life e...
Our clients are skilled negotiators. Some have a natural talent, while others just need a boost of confidence and clear advice to succeed. I enjoy watching people move from feeling unsure to being bol...
Imagine walking alone in a city you've never visited before. It’s nighttime. A handful of unfamiliar faces linger on the sidewalks as your Google map tells you you’re still six blocks away from yo...
Offers are being presented to home sellers every day and every day, sellers will burn $5,000 to $10,000 by not knowing four facts about negotiating the sale. Essential Real Estate clients know what ...
When we founded Essential Real Estate in 2019, we didn't build the company to make money. I say that because making money is an outcome of a business, as is losing money. The world didn't need one mor...
I’m often asked to give an opinion on the value of single-family homes. When the owner is the one asking, I assume they already have their own idea of what their house is worth. Unless we agree on w...